If you’ve been with us for a while, you probably remember Una Spremuta dal Web. That version of the newsletter took a pause to reflect a deeper transformation: the evolution from SED Web to Babini Mazzari.

Above trends, beyond insights is not just a rebrand. It’s a shift in perspective: less noise, more signal.

We’ll also show up more often - not monthly, but when it matters.

GEO unleashed: how to dominate AI Search.

In the rapidly evolving landscape of search, Generative Engine Optimization (GEO) has emerged as the strategic successor to traditional SEO, reshaping how B2B companies surface their content within AI-driven results.

GEO focuses on optimizing digital assets - case studies, white papers, landing pages - to be “prompt-friendly” for large language models and AI search engines like ChatGPT Search, Google’s SGE and Gemini, Perplexity.ai and others.

As theorized in the seminal paper ”GEO: Generative Engine Optimization” (Nov 2023), GEO-ready content leverages localized Q&A blocks, quotation-friendly snippets, and statistics-driven passages to secure visibility in generative overviews and zero-click panels; early benchmarks show top methods yielding a 30–40 % lift in position-adjusted visibility metrics compared to unoptimized baselines (GEO: Generative Engine Optimization).

Drawing on the social post we recently published, we see GEO as more than a tactical shift - it’s a governance exercise requiring cross-functional alignment between content, UX and data teams to embed AI-friendly structures from the ground up.

TREND TRACKER

Virtual reflection: Digital Twins for resilient Supply Chains

Digital twins - virtual replicas of physical supply-chain networks fed by live IoT and enterprise-system data - are becoming central to resilience strategies. By simulating disruptions (from raw-material shortages to transportation delays) in a risk-free environment, organizations can test mitigation scenarios, optimize inventory buffers and reconfigure logistics flows before real-world impact.

Recent Gartner research highlights that only 7% of supply chains can execute decisions in real time, yet investments in real-time simulation - powered by digital twins - are expected to grow fivefold by 2028 as leaders seek agility amid volatility. Likewise, a Forbes Council article shows how end-to-end digital-twin implementations enable continuous monitoring and scenario testing, unlocking up to 20% improvements in service levels and cost-to-serve metrics. As generative AI and advanced analytics integrate with twin models, companies gain not just visibility but proactive, data-driven decision support - transforming supply-chain fragility into antifragility.

Want to learn more?

• Digital twins: The key to unlocking end-to-end supply chain growth (McKinsey)

• Digital Twins In The Supply Chain: Transforming Operations With Real-Time Simulation And AI (Forbes)

• Companies seek AI solutions to supply chain fragility (Financial Times)

• Preparing for the Future Supply Chain (Gartner)

QUICK INSIGHT

Launching your first Supply Chain Digital Twin pilot

To move from concept to proof-of-value in 90 days, start with these concrete steps:

1. Select a critical node
   Identify one high-impact segment - e.g., your main distribution center or a key raw-material flow- where data is already available and performance gains are clear.

2. Gather & integrate Data
   Collect historical and real-time data (IoT sensors, ERP logs, transport schedules) and feed it into a unified analytics platform.

3. Choose your technology stack
   Evaluate turnkey digital-twin platforms (e.g., Siemens Xcelerator, Azure Digital Twins) for connectivity, simulation fidelity and ease of integration.

4. Build & validate the model
   Create the virtual replica, run baseline scenarios (normal operations), then introduce stress tests (e.g., 25 % supplier delay) and compare outputs to actual performance.

5. Define success metrics
   Set clear KPIs - forecast accuracy, lead-time reduction, cost variance - and track them weekly to demonstrate ROI.

6. Scale & iterate
   Refine model granularity, incorporate additional nodes, and expand to upstream/downstream flows once pilot metrics exceed targets.

These steps will help you launch a focused, measurable digital-twin initiative that lays the groundwork for enterprise-wide resilience.

WHO IS BABINI MAZZARI

Our Value Proposition

Babini Mazzari is the strategic IT partner for European companies looking to navigate digital transformation in a structured, pragmatic, and sustainable way.
We don’t just deliver technical solutions - we work as an extension of your internal team, helping you integrate systems, optimize processes, and lead change with clarity and competence.

Our approach is built on listening, transparency, and a strong results-driven culture. Whether you're scaling, modernizing, or rethinking your operating model, we support every client with the right tools, clear methodology, and long-term vision.
Above Technology. Beyond Solutions.

📎 [Our services]
📎 [Our Manifesto]