If you’ve been with us for a while, you probably remember Una Spremuta dal Web. That version of the newsletter took a pause to reflect a deeper transformation: the evolution from SED Web to Babini Mazzari.

Above trends, beyond insights is not just a rebrand. It’s a shift in perspective: less noise, more signal.

We’ll also show up more often - not monthly, but when it matters.

Meta’s multilingual AI and the strategic power of language

In 2022, Meta launched No Language Left Behind (NLLB), an ambitious AI research initiative aimed at making high-quality translation accessible across hundreds of the world’s languages, including many that are underrepresented online and in training data.

The latest evolution of that project now enables real-time, bidirectional translation across over 200 languages, including speech-to-text and text-to-speech capabilities, using a single unified model. The scale and scope are unprecedented. More importantly, NLLB challenges the dominance of English and a handful of major languages in the digital sphere, pushing toward a more inclusive and equitable web.

But with great scale comes great concentration. As Meta deepens its control over linguistic infrastructure, the implications go well beyond product innovation. Language, in this context, is not neutral: it governs access to services, shapes cultural visibility, and conditions digital participation. For European businesses, this opens both opportunities and vulnerabilities. On one hand, multilingual AI can unlock new markets, personalize customer experience, and reduce friction in cross-border operations. On the other, it raises new dependencies: on platforms, data policies, and opaque model architectures.

Business leaders must begin to view language not just as content, but as infrastructure.

Who owns it? Who maintains it? Who decides which words get translated and how? These questions aren’t philosophical, they’re strategic. As AI becomes the default mediator of meaning, linguistic autonomy will increasingly intersect with digital sovereignty, brand reputation, and customer equity.

TREND TRACKER

Designing for trust: why algorithmic intelligibility is the next UX frontier

As AI systems grow more pervasive, the concept of intelligibility (users’ ability to understand and anticipate AI behavior) is gaining traction as a strategic design principle.

From healthcare to finance, designers and data scientists are now embedding “explainability” into user interfaces: through contextual cues, decision trails, and conversational feedback loops.

These design practices aren’t just about compliance (think EU AI Act); they’re about competitiveness. A transparent AI earns more trust, reduces user friction, and accelerates adoption. In opaque systems, friction doesn’t only impact users: it slows transformation. Enterprises that invest in intelligible AI are not just mitigating risk; they are building strategic clarity.

Want to learn more?

• Designing AI User Interfaces That Foster Trust and Transparency

• Ethical AI User Interfaces: Designing for Fairness and Transparency

• Explainable AI: Ensuring Design Decisions are Transparent and Accountable

QUICK INSIGHT

Cloud strategy as Governance: four questions to ask before you migrate

Migrating to the cloud has long been framed as a technical modernization. But in 2025, it's a governance challenge. Performance, resilience, ESG compliance and legal exposure all hinge on cloud decisions made early, and often without full C-level scrutiny. Here are four critical questions to integrate into your next cloud discussion:

• What data types are subject to localization or sovereignty restrictions?

• How exposed are we to vendor lock-in? Are exit plans tested?

• Are environmental metrics and renewable sourcing embedded in our cloud procurement?

• Do we have continuity protocols if our chosen region becomes unavailable?

WHO IS BABINI MAZZARI

Our Value Proposition

Babini Mazzari is the strategic IT partner for European companies looking to navigate digital transformation in a structured, pragmatic, and sustainable way.
We don’t just deliver technical solutions - we work as an extension of your internal team, helping you integrate systems, optimize processes, and lead change with clarity and competence.

Our approach is built on listening, transparency, and a strong results-driven culture. Whether you're scaling, modernizing, or rethinking your operating model, we support every client with the right tools, clear methodology, and long-term vision.
Above Technology. Beyond Solutions.

📎 [Our services]
📎 [Our Manifesto]