You probably already read about this, but it's worth saying again: Above Trends, Beyond Insights is the evolution of Una Spremuta dal Web. Same curiosity, sharper focus.

And speaking of rhythms: August is not the time for overload. We'll slow down a little too: just enough to recharge, recalibrate, and come back with sharper insights when they matter most.

The Coldplay camera and the hidden cost of exposure

An hug filmed at a Coldplay concert sparked online virality and led to the resignation of two US executives. The incident wasn’t exceptional in itself, but its consequences were.

Caught on the stadium's kiss cam, the moment spread rapidly across social media, where the people involved were soon identified and judged. This raises broader questions about privacy in an age where we are all, willingly or not, constantly exposed.

Being “chronically online” means living in a world where the boundaries between public and private are no longer clear. Recognition can come not from facial recognition systems, but from human networks amplified by algorithms.

Would this have happened the same way in Europe?

Under the GDPR, any image that can identify a person is considered personal data, and consent plays a central role. This case shows that even incidental data collection can carry professional, emotional and reputational risks.

For decision-makers, the takeaway is clear: privacy is no longer just about security protocols or compliance audits. It is about anticipating the unintended consequences of visibility in a hyper-connected society.

TREND TRACKER

Computing with a carbon clock

Cloud sustainability is moving beyond offsets and into real-time decisions. Carbon-aware computing is an emerging strategy that shifts digital workloads based on the carbon intensity of electricity at different times or locations.

By aligning processing tasks with cleaner energy windows, or choosing lower-emission data centers, companies can actively reduce their digital carbon footprint without compromising performance.

The approach is gaining traction across sectors with high compute needs, including finance, media, and logistics. It also resonates with ESG strategies that demand measurable action, not just green claims. From scheduling batch jobs at night to monitoring live carbon APIs, IT leaders now have tools to turn climate awareness into operational decisions.

Want to learn more?

• Microsoft - Carbon-aware computing: Measuring and reducing the carbon footprint associated with software in execution

• SEI - Open source blockchain solution launched for carbon-aware decentralised computing

• TFN - European innovation drives sustainable AI computing solutions as energy demands soar — new report from World Fund, Ignite, and Dealroom

• TechRadar - Cloud sovereignty in Europe and beyond: a tipping point?

QUICK INSIGHT

Checklist: preparing for Multicloud without the chaos

Multicloud strategies are on the rise, but without a plan, they can lead to fragmentation rather than resilience. Here’s how to build a structured foundation:

• Map your critical workloads and assess data residency constraints.

• Evaluate interoperability between platforms and APIs.

• Adopt a unified observability layer to monitor performance and cost.

• Include cross-provider disaster recovery in your business continuity plan.

• Negotiate portability clauses and track exit costs in advance.

The key? Think compliance and continuity first, not just pricing.

WHO IS BABINI MAZZARI

Our Value Proposition

Babini Mazzari is the strategic IT partner for European companies looking to navigate digital transformation in a structured, pragmatic, and sustainable way.
We don’t just deliver technical solutions - we work as an extension of your internal team, helping you integrate systems, optimize processes, and lead change with clarity and competence.

Our approach is built on listening, transparency, and a strong results-driven culture. Whether you're scaling, modernizing, or rethinking your operating model, we support every client with the right tools, clear methodology, and long-term vision.
Above Technology. Beyond Solutions.

📎 [Our services]
📎 [Our Manifesto]