If you’ve been with us for a while, you probably remember Una Spremuta dal Web. That version of the newsletter took a pause to reflect a deeper transformation: the evolution from SED Web to Babini Mazzari.

Above trends, beyond insights is not just a rebrand. It’s a shift in perspective: less noise, more signal.

We’ll also show up more often — not monthly, but when it matters.

Cloud in Santiago: a stress test for digital sustainability

On May 7, 2025, Amazon Web Services announced a $4 billion investment to launch a new cloud region in Chile—its third in Latin America after Brazil and Mexico. The plan includes multiple availability zones and low-latency connections across South America to meet surging demand for digital services, from IoT platforms to machine learning.

We see this expansion as a stress test for the environmental sustainability of digital infrastructure. Investigations into hyperscale data centers have repeatedly highlighted their vast water and energy requirements—whether in Spain’s Aragón region or U.S. states like Virginia. Relying heavily on evaporative cooling or fossil-fuel power risks both local resource depletion and long-term reputational damage to anyone hosting workloads there .

Our guiding insight is clear: cloud growth isn’t merely about scalability—it’s a governance challenge. Deploying next-generation data centers alone won’t suffice. Companies must embed environmental metrics, renewable-energy sourcing, and mitigation plans into their cloud strategies. Only by doing so can a digital expansion become a responsible driver of growth rather than an ecological burden.

Now comes the critical question for every leader: how much are we willing to pay—beyond the AWS bill—in terms of natural resources and operational complexity? This is not a question to ask after migration, but one to frame before pressing “go.” Turning each cloud project into a governance exercise is where true competitive advantage lies. In a world where latency is measured in milliseconds, the real edge may come from making your digital infrastructure truly sustainable.

TREND TRACKER

Agentic AI: from automation to autonomy

Agentic AI refers to a new class of AI systems that not only follow instructions but take initiative. These agents are designed to act autonomously within defined goals, perceiving their environment, reasoning about options, and orchestrating actions across different systems — often using natural language as interface. Think of them as collaborators rather than tools.

While traditional AI models are reactive — generating outputs based on prompts — agentic systems are proactive: they can break down tasks, create plans, monitor progress, and adapt their behavior based on feedback. This shift unlocks new opportunities for enterprise productivity: from automating internal workflows to managing dynamic customer interactions, or even maintaining IT infrastructure. The real promise? Not just saving time, but delegating complexity — letting machines handle the messier parts of execution.

Want to learn more?

• Gartner – Intelligent Agents in AI

• VentureBeat – AI agents' momentum won't stop in 2025

• Wall Street Journal – How Are Companies Using AI Agents?

QUICK INSIGHT

Embracing outcome-driven Agile

Outcome-driven agile shifts the focus from completing tasks to delivering measurable business outcomes. For c-level executives and managers, this approach ensures that every sprint, feature and investment directly supports strategic goals—whether that’s boosting customer satisfaction, accelerating time-to-market or improving operational efficiency.

1. Define clear business outcomes
   Articulate the specific impact you want to achieve: for example, reduce customer onboarding time by 30 % or increase upsell revenue by 15 %. These targets become the north star for planning and prioritization.

2. Align cross-functional teams
   Organize squads around outcomes, not just technical domains. bring together product, marketing, operations and it to co-own goals. Shared accountability ensures faster decision-making and breaks down silos.

3. Prioritize by value, not effort
   Rank backlog initiatives by expected business value and risk mitigation rather than by how simple or familiar they are. Regularly reassess to ensure you’re always investing in the highest-impact opportunities.

4. Measure and learn continuously
   Embed a lightweight metrics dashboard—track leading indicators (for example, adoption rates, cycle time) alongside lagging outcomes (for example, revenue growth, cost savings). Hold brief, bi-weekly outcome reviews to validate assumptions and adjust course quickly.

5. Foster a culture of experimentation
   Encourage teams to prototype, test hypotheses and scale what works. Small, rapid experiments reduce waste, uncover hidden risks early and drive innovation that’s tightly coupled to business value.

By adopting an outcome-driven agile mindset, leadership teams move beyond “we did the work” to “we achieved the result.” this transforms digital initiatives into strategic accelerators—maximizing roi and keeping your organization ahead of the competition.

WHO IS BABINI MAZZARI

Our Value Proposition

Babini Mazzari is the strategic IT partner for European companies looking to navigate digital transformation in a structured, pragmatic, and sustainable way.
We don’t just deliver technical solutions — we work as an extension of your internal team, helping you integrate systems, optimize processes, and lead change with clarity and competence.

Our approach is built on listening, transparency, and a strong results-driven culture. Whether you're scaling, modernizing, or rethinking your operating model, we support every client with the right tools, clear methodology, and long-term vision.
Above Technology. Beyond Solutions.

📎 [Our services]
📎 [Our Manifesto]